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The director Maurizio Nichetti is invited by a TV studio to introduce a screening of his best-known film, the neo-realist classic 'Ladri di saponette'. But Nichetti is horrified to discover that his black-and-white tale of life in poverty is constantly interrupted by garish colour commercials, and even more horrified when a power cut in the studio causes film and commercials to be mixed up -a glamorous model finds herself in the arms of an unemployed pauper, while his wife finds herself in consumer heaven. So Nichetti has to break into the film to try to sort everything out.
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